SoFlo's premium
LED billboard truck.
A full-color LED billboard on a silent, all-electric truck — circling Brickell at lunch, parked outside the stadium at kickoff, cruising Las Olas on a Friday night. Brand-level exposure at neighborhood budgets.
Live in three moves.
Pick your route & hours
Choose from curated South Florida routes — Brickell, Wynwood, South Beach, Coral Gables — or tell us your target zone and we'll map it out. Hourly blocks start at three hours.
Upload your creative
Send artwork or let our team build a motion template. We handle every formatting detail for the LED panel automatically.
We drive, you get proof
Your ad rolls out on schedule. After every run you receive a GPS log, dwell data, and an impression estimate.
The only ad truck that gets invited inside.
Every other billboard truck in South Florida runs a diesel or gas generator to power its screen. That means noise, exhaust, and a growing list of places that won't let it park.
Ours is 100% electric. No generator, no fumes, no rumble — just a bright panel and a quiet street.
Venue-approved where generators aren’t
Convention centers, private events, hotel motor courts, and residential associations routinely deny gas-powered trucks. We’ve got nothing to deny.
Residential routes without the complaints
Run a Coral Gables or Pinecrest neighborhood at 8pm without a single noise call.
Cleaner brand association
If your brand talks about sustainability, arriving on a diesel generator undercuts the message. This one doesn’t.
Lower operating cost, passed to you
No fuel line item. That’s part of how a premium truck stays at a neighborhood budget.
Every angle, all 4K LED
- Screen — sides
- 2 × 14 ft × 5 ft full-color LED
- Pixel pitch
- P2.9 — legible from 10+ feet
- Brightness
- 6,500 nits — readable in direct Miami sun
- Resolution
- 1440 × 1280 per side
- Content types
- Static images, looping motion, full video, live feeds
- Audio
- Dual-side 1200W system (venue-permitting)
- Power
- 100% battery-electric — no generator
- Ad changes
- Unlimited, remotely, mid-route
- Tracking
- Onboard GPS, logged every run
Every panel is calibrated before each campaign. If your creative needs a specific color match, send us the hex values and we'll dial it in.
We don't just drive around.
Audience-first mapping
Tell us who you’re trying to reach and we’ll build the route around their day — where they eat lunch, where they park, what they drive past at 6pm.
Directional messaging
Your creative can display a nearby address or "2 blocks ahead" as the truck moves through a zone. People act on directions faster than they act on ads.
Trilingual on the fly
Switch between English, Spanish, and Portuguese creative by neighborhood, mid-route. In this market that’s not a nice-to-have.
Event & competitor targeting
Kickoff, closing bell, last call, or the sidewalk outside a competitor’s grand opening. We route to the moment.
Dayparting
Lunch loops, rush-hour corridors, and nightlife runs price differently and perform differently. We’ll tell you which one fits your goal.
Tailgate & stadium routing
Parking lots, tailgate zones, and the walk-up corridors outside Hard Rock Stadium on football Sundays. We circle the lots while fans are still grilling.
The whole tri-county market.
We route across Miami-Dade, Broward, and Palm Beach. If your audience is in South Florida, we can put your creative in front of them.
Miami-Dade County
Broward County
Don't see your city? We regularly run custom and neighboring routes across the region — just ask and we'll map it.
What are you promoting?
Fill the room on night one.
A grand opening has exactly one chance to look busy. Empty tables on opening night become the review that follows you for a year.
Get my opening route →Put the listing in front of the block.
The buyer for a Coral Gables listing is often already driving through Coral Gables. A billboard truck reaches them there — on the street, at the hour they’re actually looking.
Route my listing →Own the corridor before the door opens.
Nightlife is a timing business. The decision about where to go gets made between 8 and 11pm, usually in a car, usually by people already out.
Book my weekend route →Show up where the crowd already is.
Ticket-holders, conference attendees, and festival crowds are the most concentrated audience in the city — and the hardest to reach with fixed media.
Get my event route →A launch people can’t scroll past.
Digital launch spend competes with everything else on the phone. A 16-foot moving screen competes with nothing.
Plan my launch route →Proof, after every run.
No guesswork. Every campaign comes back with the exact GPS route we drove, dwell time at each stop, and an impression estimate modeled from traffic and foot-traffic data along the way.
What it looks like when it works.
A new restaurant opening two blocks off NW 2nd Ave needed foot traffic on night one, with a launch budget that couldn't absorb a static board.
We ran three consecutive evening blocks — Wynwood gallery walk Friday, South Beach Saturday, Brickell Sunday brunch corridor — with directional creative showing the address and distance.
“We had a soft opening two nights before with maybe fifteen people. Friday we were on a wait by 8:30. Half the people who walked in mentioned the truck.”
“I booked it for a Saturday open house in the Gables and three of the people who showed up told me they’d followed it over from Miracle Mile. I’ve never had a print ad do that.”
“What sold me was that it’s electric. The building association had already turned down another truck for noise. Ours parked out front for four hours and nobody said a word.”
“They sent the route map and the photos the next morning without me asking. First time I’ve gotten proof of anything from an ad buy.”
Tell us where you want to be seen.
Send the details and we'll come back with routes, availability, and pricing — usually same day.
Questions, answered.
What areas do you cover?+
Miami-Dade, Broward, and Palm Beach County. That includes Miami, Miami Beach, Brickell, Wynwood, Coral Gables, Doral, Aventura, Hialeah, Hollywood, Fort Lauderdale, Pembroke Pines, Miramar, and West Palm Beach. Routes outside South Florida are available for multi-day bookings.
How much does a mobile billboard truck cost in Miami?+
Campaigns are priced by the block — hourly for short activations, daily for sustained runs. Most local campaigns land between $500 and $2,500. Pricing depends on hours, route length, and whether you need weekend or event timing. Send us your dates and we'll quote the same day.
How far in advance do I need to book?+
Two weeks is comfortable. Seventy-two hours is usually doable. We've launched same-day when the calendar allowed — call and ask.
What creative formats do you accept?+
JPG, PNG, MP4, and MOV. We'll resize and color-correct for the panel at no charge. No artwork? Our team can build a motion template from your logo and brand colors.
Can I change my ad mid-campaign?+
Yes, and it's free. Content updates push remotely, even while the truck is moving. Run a lunch message and a dinner message on the same block.
How are impressions counted?+
We log the GPS route and dwell time for every run, then model impressions against traffic volume and pedestrian density along the streets we actually drove. You get the raw route data alongside the estimate, so you can check our math.
What's the minimum campaign size?+
A single three-hour block.
Is the truck loud?+
No. It's fully electric with no generator — the quietest ad truck in South Florida. That's why we get into venues and neighborhoods that turn other trucks away.
Can you park at an event instead of driving?+
Yes. Stationary activations are common outside stadiums, convention centers, and festival gates. We'll help you confirm placement permissions with the venue.
Do you handle permits?+
Public-road routing requires no special permit. Private property, venue grounds, and certain municipal event zones do — we'll flag what's needed and help you get it.
Do you work with agencies?+
Yes. Agency rates, white-labeled reporting, and direct creative handoff are all available.