Fill the room on night one.
A grand opening has exactly one chance to look busy. Empty tables on opening night become the review that follows you for a year.
A billboard truck solves the problem a static board can’t: it goes where your customers already are, on the specific evening you need them, showing your address as it drives.
Why it works for openings
Radius targeting
We route the blocks around your location — the people most likely to walk in are the ones who live and park nearby.
Directional creative
Your screen can read "Now open — 2 blocks ahead" and update as the truck moves.
Night visibility
A 6,500-nit panel at 8pm is the brightest thing on the street.
Speed
Book Monday, roll Friday.
A typical opening campaign
Three evening blocks across opening weekend. Friday in your immediate neighborhood, Saturday in the adjacent high-traffic district, Sunday on the brunch corridor. Creative changes by daypart — "Grand opening tonight" becomes "Open now" the next morning.
Works well for: Restaurants, gyms, dispensaries, salons, medspas, retail, car washes, dealerships, clinics.
Opening soon? Send us the date.
We’ll come back with a route map and pricing, usually same day.