A launch people can’t scroll past.
Digital launch spend competes with everything else on the phone. A 16-foot moving screen competes with nothing.
Why brands add a truck to the launch mix
Full-motion video
Your spot, at scale, in the physical world.
Multi-neighborhood in one day
Brickell at lunch, Wynwood in the afternoon, South Beach at night.
Social-native by accident
People film the truck. That’s earned media you didn’t pay for.
Content you can reuse
We send route photos and video from every run.
Fast
Creative to street in 24 hours when it has to be.
A typical launch campaign
A launch-week daily block covering three districts, with creative rotating between the hero video and a directional retail message. Full GPS and impression reporting delivered daily so the campaign can be adjusted mid-week.
Works well for: CPG launches, app launches, beverage and spirits, fashion drops, automotive, tech, entertainment, sneaker and streetwear releases.
Planning a launch?
We’ll come back with a route map and pricing, usually same day.